Malaysia’s fastest growing telco provider, Tune Talk today announced the Tune Talk Influencer Championship, it’s latest venture to bolster the esports industry and support the gaming community.
The Influencer Championship will see well-known gaming personalities, including Master Ramen, Rose Gaming and JanuaryAKG, battle it out via a series of games – Call of Duty Mobile (CODM), Mobile Legends Bang Bang (MLBB) and Players Unknown Battleground Mobile (PUBGM). With registrations already kicked off at https://www.facebook.com/TuneUpCommunityCup, participants will be able to play alongside their influencer of choice and stand a chance to take home part of an RM 18,000 prize pool.
Registrations for CODM have already closed, but registrations are still open for MLBB until 9 December 2021, while PUBGM registrations will open from 10 – 16 December 2021.
The esports scene is growing at a rapid pace, particularly attracting more and more young fans. In line with Tune Talk’s direction as it grows into a digital lifestyle movement, the brand sees an opportunity to penetrate the vibrant and ever-growing esports/gaming community. As an aggressive player in the digital arena, Tune Talk encourages youths to continuously #GoBeyond. It aims to inspire the young to elevate their lifestyle by challenging the norms and being extraordinary.
“After seeing a rise in the esports industry, Tune Talk saw the opportunity to enter the space and recognise the gaming community that is relevant to our potential subscribers. The partnership with influencers is vital in approaching the audience because we want them to feel connected with our brand’s voice and values, rather than solely pushing our product attributes. Mobile gamers spend large amounts of time on their phones, thus we would like to be part of their digital quest in providing a smooth, uninterrupted mobile experience during their championships. Moving forward, we believe this once niche industry will keep growing and go beyond the gaming ecosystem.”
Ameen Amaendran – CEO of Tune Talk
-------- END ---------