Entering the Esports scene for the first time, Nivea Men launched a FIFA Online 3 tournament labelled E-Mypadang Championship on 2018, a nationwide tournament spanning across West and East Malaysia. Qualifiers were held in each state with the winners congregating at the grand finals at Berjaya Times Square in Kuala Lumpur.
The Gaming Company is one of the leading marketing agencies in the esports industry across Southeast Asia. Since its inception in 2014, TGC offers 360-degree solutions which includes digital, creative, content, marketing and promotion, live production, event and talent management.
