Creating the first non-endemic Esports platform in Malaysia, Mountain Dew’s Dew Challenge launched as the largest amateur Dota 2 tournament in Southeast Asia featuring a whopping prize pool of RM250,000 in its first nationwide season from 2015 - 2017. On-ground qualifiers were hosted on a state level with the grand finalists battling it out at the main event in Kuala Lumpur.
The Gaming Company is one of the leading marketing agencies in the esports industry across Southeast Asia. Since its inception in 2014, TGC offers 360-degree solutions which includes digital, creative, content, marketing and promotion, live production, event and talent management.